Avril Benoît is director of communications for the humanitarian organization Médecins Sans Frontières / Doctors Without Borders (MSF) in Canada. At MSF she leads a core team of seven in Toronto and Montreal that’s responsible for media work, publications, crisis and operational communications — and, of course, a robust online presence that includes podcasts, web videos, audio-slideshows and blogs. She was the global aid agency’s emergency communications coordinator in Haiti after the January 2010 earthquake — a crisis that turbocharged MSF’s social media presence. And crashed its Canadian and international websites.
Benoît joined MSF in 2006 after more than two decades in radio, television and print journalism. She’s probably best known for the 10 years she worked as a current affairs host and producer at CBC Radio.
