| 8:00 AM |
Registration on Atrium level |
| |
Breakfast on Lower Concourse |
| 9:00 AM |
mesh welcome - AUD ABC |
| 9:20 AM |
Keynote with Chris Thorpe. Moderated by Mathew Ingram - AUD ABC |
| 10:20 AM |
mesh break - Lower Concourse |
| 10:50 AM |
Announcements - TBA |
| 10:55 AM |
Keynote with Joseph Menn. Moderated by Rob Hyndman - AUD ABC |
| 11:55 AM |
|
| 12:00 PM |
Lunch - Lower Concourse |
| |
AUD BC |
AUD A |
CR 2ab |
CR3 |
| 1:30 PM |
Special Session:
TVO's The Agenda
with Steve Paikin.
Live to tape from mesh10
Join Ann Cavoukian, Mathew Ingram, Joseph Menn,
Alan Sawyer &
David Fewer in a discussion about the evolution and changing face of privacy in the digital age.
Please note: this session will begin at 1:20 pm to accommodate the taping of the program.
Session seating is limited.
We will be live streaming this session. |
Government 2.0:
As the web drives openness across society, is Government keeping up?
Join our panel for a progress report and views about what lies ahead.
A panel session moderated by
David Eaves.
Panelists include:
John Wonderlich,
Chris Moore,
Marj Akerley
and Michael Mulley |
The Olympics as a
Case Study
A workshop with
Alon Marcovici
Using the Vancouver Olympics to examine the topics of cross-platform, digital and social media. |
Death and
Digital Legacy
A workshop session
with Adele McAlear
Examining the intersection of death, social media and technology. A look at what we should be doing today to prepare our digital assets. |
| 2:20 PM |
mesh break - Lower Concourse |
| 2:50 PM |
Privacy in the
Age of Facebook:
As Facebook staggers from one privacy controversy to another, what lessons are there
for the road ahead?
A panel session with
Dr. Ann Cavoukian,
David Fraser and
David Fewer.
Moderated by
Rob Hyndman.
|
The Effect of Real-Time on Content: More and more journalists are posting live updates on news events to Twitter, Facebook and other social media. How does that change the way journalism functions?
A Panel Session with Jennifer Preston,
Jay Rosen and
Joanna Smith.
Moderated by
Mathew Ingram. |
Social Media and
User-Generated Content in the Newsroom.
A workshop led by
Kim Fox
|
The Pirate's Dilemma: Join us as Matt Mason gives us an update on "The Pirate's Dilemma" and discusses how
piracy drives innovation.
|
| 3:40 PM |
mesh break - Lower Concourse |
| 4:10 PM |
The Battle Between Crafted and Machine-Driven Content:
Demand Media, Associated Content and Seed.com are pushing the envelope in terms of automating content based advertising on keywords. This drives costs down, but does it drive quality down too?
Panelists:
Jeff Anders,
Chris Anderson
and
Judy Sims.
|
How do Platforms Change Content Consumption?
Everyone seems to be hoping that the iPad can save traditional media. Do such devices (iPad, Kindle, Nook, Kobo) make it more likely that people will pay for content?
Panelists:
Cynthia Good,
Matt Frehner,
and Jason Fry.
Moderated by
Mark Evans. |
|
A Case Study:
How Médecins Sans Frontières is using
Social Media
with Avril Benoit
|
| 5:00 PM |
Meeting Adjourned |
| Evening |
the mesh anniversary party - brought to you by social media group
Spice Route (499 King Street West) | 6:30 pm – close |
| 8:00 AM |
Registration on Atrium level |
| |
Breakfast on Lower Concourse |
| 9:00 AM |
mesh welcome - AUD ABC |
| 9:20 AM |
Keynote with Scott Thompson. Moderated by Mike McDerment. - AUD AB |
| 10:20 AM |
mesh break - Lower Concourse |
| 10:50 AM |
Announcements - TBA |
| 10:55 AM |
Keynote with Arvind Rajan. Moderated by Stuart MacDonald. - AUD ABC |
| 11:55 AM |
|
| 12:00 PM |
Lunch - Lower Concourse |
| |
AUD BC |
AUD A |
CR 2ab |
CR 3 |
| 1:30 PM |
Real-Time:
Does it Matter?
A panel session
with Alfred Spector
Jeff Fagnan.
Moderated by Mike McDerment.
|
What Businesses Should Really Do With Facebook
A panel session with Janice Diner
|
The Art & Science of Scaling Social Media
A workshop session
with Maggie Fox |
Building a
B2B Community
A workshop session
with Eden Spodek |
| 2:20 PM |
mesh break - Lower Concourse |
| 2:50 PM |
Real-time and
How it Forces
Marketers to be Real
A panel session
with Dave Carroll,
Salima Valji
and
Leigh Himel.
Moderated by
Stuart MacDonald. |
Mobile as a Way
to Drive Business
and Sales
A panel session
with Mark Ruddock
and Kunal Gupta.
Moderated by
Mike McDerment. |
10 No-Nonsense Ways Social Media Can Be Applied To Your Business
A workshop session
with Mark Graham |
Getting Your Start-Up Ready for Investment
A workshop with
Mark MacLeod |
| 3:40 PM |
mesh break - Lower Concourse |
| 4:10 PM |
The State of Canada's Seed and Start-up Investment Landscape
A panel session
with
Raymond Luk,
Michelle Scarborough
and Amar Varma.
Moderated by
Mark Evans.
|
|
|
How businesses can embrace social media
in how they market, communicate and sell
A workshop session
with David Bradfield |
| 5:00 PM |
Sessions End |
| Evening |
the mesh wrap-party social brought to you by Edelman
MaRS (Atrium Level) |5:00 pm – 8:00 pm |
