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Sam LadnerSam Ladner has ten years’ experience designing and optimizing interactive experiences. She has worked on Canadian media sites including The Globe and Mail Online, Sympatico.ca and Yahoo.ca. She has consulted Fortune 500 companies including Citigroup, Nokia, and Dell on interactive strategy and insight. She is a specialist in qualitative and quantitative research design, including ethnographic observation, web analytics, survey design, and usability testing. She has a PhD in sociology from York University and currently works as Director of Consumer Insights at Blast Radius Inc