Salima Valji

Salima Valji is the Vice President for Edelman Digital responsible for the Digital and Social Media practice in Toronto, bringing more than 11 years of online marketing, ecommerce, social media marketing and web strategy experience.

Salima posses a unique blend of creative, marketing, business and technical skills. Among the things that excite her most are harnessing new technologies to build/reach new audiences and community, leading teams to accomplish the unthinkable, and developing innovative ideas to grow a business.

Prior to joining Edelman, Salima was the Sr. Web Manager for Microsoft.ca where she lead a company-wide initiative to accelerate the shift to Web 2.0 and Social Marketing techniques. Prior to that, Salima was the eMarketing Manager for La Senza.com where she launched the company’s first and second online fashion show.

Salima is an Advisory Board Member for AboutKidsNow.ca for the Toronto Hospital for Sick Kids, as well as an Advisory Council Member for the Ryerson University Information Technology Management Program.