Rohit BhargavaRohit is a founding member of the pioneering 360 Digital Influence Group at Ogilvy – a leading group in helping clients around the world navigate the social media universe. He publishes the award winning Influential Marketing blog (www.influentialmarketingblog.com) which listed as one of the top 50 marketing blogs in the world by AdAge magazine. Rohit is also the author of the newly released book, Personality Not Included: Why Companies Lose Their Authenticity and How Great Brands Get It Back, which is published by McGraw-Hill. A guide for companies on how personality and authenticity is the new standard that brands need live up to in the social media era – the book has received significant early praise, strong reviews, and features a forward by bestselling author and entrepreneur, Guy Kawasaki. Rohit is frequently featured in media worldwide including The Wall Street Journal, BusinessWeek, Fast Company, Marketing China (China) and AdWeek (Australia).