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Keith McSpurrenKeith McSpurren is the Founder & President of CoveritLive, a company whose motto is “Live is Better”. By providing easy to use, web based software, CiL has quickly gained use around the world by mainstream media companies looking to improve their coverage of breaking news, interact with readers and create engaging events for audiences both large and niche.

Previously, Keith co-founded and ran development for Salesdriver starting in 1998 (when web based software was still considered a new idea) which was then acquired by Carlson Marketing in 2001. He has also held leadership roles at Procter & Gamble, Deloitte & Touche and was the CEO of Durham Furniture for the purposes of restructuring the 100 year old company between 2005-2007. He credits his ability to understand user needs because of the countless hours he spent watching focus groups behind one-way glass talk about Mr. Clean and Pantene.

Keith lives in Toronto, Canada and holds an Honours Business degree from Wilfrid Laurier University (1993).