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Judy SimsJudy is a digital media consultant specializing in product development and strategy.

Previously, as the Vice President, Digital Media for the Toronto Star Media Group Judy was responsible for online strategy and profitability. In addition to managing thestar.com and Toronto.com she created and launched Wheels.ca, parentcentral.ca, yourhome.ca and healthzone.ca.

Prior to working in the online world, Judy spent over 10 years in the print media industry. In 2005, as the Director, New Ventures and Innovation for the Toronto Star, Judy launched and led “Weekly Scoop”, Canada’s first weekly newsstand celebrity magazine. Before that, as the Market Development Director she and her team developed business and marketing plans for a variety of print products across the Toronto Star and the Star Media Group.

Passionate about the power of the digital world and the changes it will bring to all organizations, media and not media, Judy blogs at JudySims.com.