Janice Diner is an award-winning creative director and strategist working in the areas of social and emerging media technologies.  Janice has led teams that have conceived, developed and executed social technology in both global and local markets. She is considered a pioneer brand builder on Facebook in Canada and serves as an advisory at MaRS Discovery Centre. Janice is a founding partner at Horizon Studios, a social business design consultancy.

Janice has a proven track record of accomplishment developing multiple social initiatives including the launch of RIM BlackBerry’s Global Social Media Platform resulting in millions of fans. She initiated the TSN Facebook presence, which earned TSN a spot in the top 10 fan pages in Canada. Most recently, she developed the global Hertz Car Rental’s social media strategy and launched a LinkedIn app, Lawyer Rating for LexisNexis, Martindale-Hubbell. Janice is also working as an advisor to an up and coming Facebook Casual Social Game Platform that is launching Spring 2011.

She has held such roles as VP Strategy & User Experience at Syncapse, Creative Director Segal Communications/Interpublic, and Creative Director Armstrong Partnership.