Douglas Walker

Doug Walker has seen the power of viral and word-of-mouth communications first hand. He has conducted a unique experiment to become the world’s leading authority on the subject of Rock Paper Scissors. The experiment was a massive success and led to interviews by hundreds of media outlets including Rolling Stone, CNN, BBC, New York Times, Wall Street Journal and the Today Show to name a few. He is the author of The Official Rock Paper Scissors Strategy Guide (Simon & Schuster, 2004), is the subject of a feature film documentary at the 2007 Calgary International Film Festival (Audience Choice Award) and runs the annual World Championships of Rock Paper Scissors in Toronto.

As the Experiential Marketing Manager at Venture Communications, Doug is responsible for developing the agency’s online and digital practice. Doug is the key client consultant on all matters pertaining to interactive communications.

Prior to joining Venture he spent over twelve years developing and implementing online strategies for some of Canada’s highest profile brands including General Motors, Molson Breweries, IBM, Microsoft, Rogers AT&T and Scotiabank.

Doug also runs RPS Events (www.worldrps.com/events), which provides professionally managed, referee-run rock paper scissors (RPS) networking tournaments at corporate gatherings such as conferences, office parties and other business events. He is a recognized expert on viral, word-of-mouth and social media having spoken at many conferences including Mass to Grass (Toronto) and was a keynote speaker at the 2006 Word of Mouth Marketing Summit in Washington, DC. He is an active participant in Canadian social media circles, co-hosting the Shill Podcast and maintaining the Advertising and Culture Blog webwalker.ca. Recently of Toronto, Doug moved to Calgary, along with his wife Lisa and four-year old daughter Charlotte.