David Usher is not only a popular musician but an entrepreneur and savvy user of social media. We’re excited David will be our closing keynote speaker at meshmarketing. With a hectic schedule in the wake of his album, Last Day on Earth, I got a chance to speak with David about his keynote.
What’s the theme of your presentation?
It really talks how to re-engage creativity. A lot of it is about the ideas as we go through life, and how curiosity tends to get worn down. The beginning point is remembering you’re a curious being. It goes through the basic elements of the creative process. What are the steps? Creativity is a learnable, repeatable and transferrable process. Anyone can learn to be more creative. Once you learn the process of creativity, you can use the process over and over in many different areas and disciplines in your life.
How does this reflect your personal experiences?
Right now, what I have found in my own life and everyone surrounding me is the world is in transition and personal cycles and business cycles are so much faster. It not just about being more creative to make better products and services, but being creative because you have to adopt an attitude of change. You are in a constant state of motion and change, and that’s the new normal for everyone whereas before we could be the best locally and that was fine. Now, we are competing on a global scale so we need to open up and branch out.
What’s new in your world these days?
The newest thing is I have finished building and launching is Artists for Amnesty. Artists give us songs and we ask their fans to help spread the world about social justice. We are in the beta phase. We launched a couple weeks ago. I’m also writing for the Huffington Post and working on a TV show.
Tickets for meshmarketing are on sale for $299, while student tickets are $49.
