David Bradfield

David Bradfield is a senior partner in Fleishman-Hillard’s global digital practice. He is one of the primary strategists behind the agency’s approach to social business as clients navigate the evolving world of communication, conversation, and community. Based in Toronto, Mr. Bradfield is responsible for strategic digital integration across several national and global accounts.

Between 2006-2009, Mr. Bradfield launched and managed the Fleishman-Hillard Digital team in New York, which has grown into a multi-million dollar operation focused on online reputation management, digital healthcare and consumer engagement.

Before joining Fleishman-Hillard New York, Mr. Bradfield managed the Toronto office and strategic communications practice of iStudio (now High Road Communications), an award-winning agency and a sister company to Fleishman-Hillard Canada Inc.

In the 1990s, Mr. Bradfield emerged as an Internet PR pioneer, working for firms such as NATIONAL Public Relations, GreyInteractive, Lasso Communications, and Fleishman-Hillard Canada. He has consulted for clients such as AT&T, Bell Canada, BMW North America, CIBC, GlaxoSmithKline, Hudson’s Bay Company, Johnson & Johnson, Kraft Foods, Magna International, Motorola, Nokia, Novartis, Philips, Royal Bank, Sony PlayStation, Reebok, the Richard Ivey School of Business and Roche Pharmaceuticals.

Mr. Bradfield is a past president of IABC/Toronto, the world’s largest chapter of the International Association of Business Communicators. He has served as IABC’s Canada District 2 Director-at-Large for E-Communication and has sat as an IABC Research Foundation Expert Panelist specializing in digital media. He regularly speaks at industry conferences and delivers workshops on a variety of digital, social and emerging media topics.

Mr. Bradfield has a Bachelor of Arts degree in communication studies from Wilfrid Laurier University and a public relations certificate (Honours) from Humber College. He lives in Bloor West Village with his wife and three daughters.