Chris Reid

Chris Reid, a twenty year veteran with Yamaha Motor Canada, balances his time between gripping a mouse and a set of handle bars.

His passion for motor sports has spurred a diversified career with-in the Yamaha organization. Motorcycles, ATV’s, snowmobiles and mountain bikes are all weapons of choice and if it has a motor, two wheels or goes fast, Chris has likely made the opportunity to pilot it. On the yang, there is nothing he likes better than spending time on the water aboard his very slow, pontoon boat.

Currently Chris is the national manager for product planning and research at Yamaha. And in this capacity, he works very closely with the engineers in Japan to develop, deliver and market new products to a very demanding, performance minded consumer base. In his ‘spare time’ between overseas trips and board-room sessions, he maintains the Yamaha Sled Talk snowmobile blog. He’s regularly engaged in a wide variety of topics online, speaking frankly with customers while dodging bullets from random shooters both internally and externally.

Currently Sled Talk is the only corporate motor sports blog in Canada providing Yamaha a unique medium in which to engage snowmobile enthusiasts. Chris is somewhat of a social media evangelist working to raise web-2.0 awareness within his highly structured, traditional media focused, corporate world.