Marketing Keynote: Bonin Bough of Pepsi
It’s all well and good to talk about the potential of social media and the digital realm, but who is actually doing something about it?
Bonin is.
As the Global Director of Digital and Social Media at Pepsi, his job is to figure this stuff out and deliver a return for the many Pepsi brands out there. And he knows his stuff: prior to running this area for Pepsi he was EVP of Interactive for Weber Shandwick and a Professor of Online Media at NYU.
While we are sorry that our previously announced keynote is being called away unavoidably, if taking the digital channel from the world of potential to the world of results matters to you, you won’t to miss my Keynote Conversation with Bonin Bough on Day 2 of mesh09.
Haven’t registered yet? Do so here.
Tags: marketing, mesh news, mesh09
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mesh09 Marketing Keynote: Scott Monty – Ford Motor Company
At mesh we really try to focus on people and ideas which are leading the way, and actively putting “what’s next” into action. With that in mind, and against any measure Scott is someone worth hearing from. As a key online face of Ford during the current economic challenge in the auto sector, Scott has been right there in the middle of the fire. Never mind client or agency talk of “should we be doing anything in social media?” or “is there any value in it?” or “is it worth the money?” — Scott has been living it, and in doing so has been putting Ford at the forefront of online brand building and rapid-fire communication response and management.
I can’t wait to get him on the stage at mesh09 and talk about life in the digital trenches. And I bet many of you will want to get in on the action, too.
Stuart
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meshU student tickets are sold out
Just a quick note to let everyone know that the 30 student tickets we had set aside for meshU this April 6th have been snapped up. For those who bought tickets, we ask that you provide a student ID that proves you are enrolled in a secondary school or post-secondary (undergrad or graduate) program at a recognized institution of some kind in order to pick up your ticket.
Meanwhile, regular tickets for meshU continue to sell quickly, and will likely ramp up given our recent announcement about some great new speakers. You can get a meshU ticket right here. Register early and register often 
And if the main mesh conference is more your thing, be sure to drop by the ticket window and pick up a pass for that too. We just announced our fourth and final keynote today: Mike Masnick, founder of floor64 and Techdirt, who will be speaking about the impact that the Web is having on music, movies, books and a variety of other content industries, and how they can learn to profit from scarcity and embrace abundance.
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