mesh09 Marketing Keynote: Scott Monty – Ford Motor Company
At mesh we really try to focus on people and ideas which are leading the way, and actively putting “what’s next” into action. With that in mind, and against any measure Scott is someone worth hearing from. As a key online face of Ford during the current economic challenge in the auto sector, Scott has been right there in the middle of the fire. Never mind client or agency talk of “should we be doing anything in social media?” or “is there any value in it?” or “is it worth the money?” — Scott has been living it, and in doing so has been putting Ford at the forefront of online brand building and rapid-fire communication response and management.
I can’t wait to get him on the stage at mesh09 and talk about life in the digital trenches. And I bet many of you will want to get in on the action, too.
Stuart
4 Comments
Awesome news!
I *met* Scott when his then client became a sponsor of PodCamp Toronto last year. I’ve been in awe of his work with Ford in these crazy times. I’m looking forward to hearing him speak… and meeting him in person!
http://ford.ca/app/fo/index.do
One of the few car companies accepting changing tastes and new trends in tech.
Now just DROP the Fusion, Focus, Taurus, Flex, Taurus X, Escape, …did I mention the Flex and concentrate all efforts in that market (those markets) on Lincoln and we’re good. And make a Fastback Mustang. Something styled like the 66, 67 bodies.
Thank you.
Nice job scoring Scott! I’ve been following him on Twitter some time now, and he has alot of valuable insight on social media – I’m sure this keynote will be a rock ‘n’ rolla for sure! (You guys aren’t making it easy for me to resist buying a ticket!!!)